• For the first time in the world, an integrated online and offline food wholesale platform under the concept "Integrated Wholesale Platform for Non-Stop Opportunity" will create a global food wholesale business destination. This initiative aims to establish a global food ecosystem destination in Thailand, with activities catering to entrepreneurs throughout the year.
  • Online Platform: AWC's network of food business buyers includes global hotel partners, restaurant chains, catering services, airlines, hospital groups, and top chefs worldwide. They are ready to invite food buyers to register on the online platform "PhenixBox," connecting them to the offline destination AFP in the Pratunam area of downtown Bangkok.
  • Offline Platform: AEC FOOD WHOLESALE PRATUNAM will serve as a food destination for buyers, featuring a large Food Lounge, Co-Living spaces, a Taste Kitchen for cooking demonstrations, meeting rooms, an auditorium, and other facilities. It will host year-round activities to connect chefs and food business procurement teams with quality suppliers, fostering strong growth in the food business.

Asset World Corp Public Company Limited (AWC) is preparing to launch the "AEC FOOD WHOLESALE PRATUNAM" (AFP) on June 26, 2024, responding to the growing interest from food wholesale entrepreneurs worldwide. This platform is the world's first integrated online and offline food wholesale platform under the concept "Integrated Wholesale Platform for Non-Stop Opportunity." AWC is inviting hotel chains, restaurants, catering services, airlines, hospital groups, top chefs, and other food buyers to register on the "PhenixBox" platform to strengthen business growth together.

“PhenixBox” online will connect to the offline food destination at AEC FOOD WHOLESALE PRATUNAM, which will feature food products across eight categories, including frozen foods, chilled foods and dairy products, seasonings and ingredients, rice and grains, beverages, coffee and tea, snacks and desserts, and food innovations and technologies from leading domestic and international producers and distributors. Facilities for product selection and business negotiations will include a large Food Lounge, Co-Living spaces, a Taste Kitchen for product testing, a Business Service Center (SSC), meeting rooms, an auditorium, and event spaces for activities such as Cooking Shows or Food Professional Competitions, continuously building a Food Community throughout the year. This aims to support chefs and procurement teams in the food business, fostering strong growth in the food sector and promoting Thailand as a food destination and a global food wholesale hub, creating a global food ecosystem destination.

AWC invites leading buyer partners to register on “PhenixBox” to access quality sellers and operators from around the world directly and quickly at the best prices (Buy at the Best Price) with the best product choices (Buy at the Best Choices) from trusted sellers (Buy with Trust) to ensure buyer confidence (Buy with Trust) while providing comprehensive convenience (Buy with Convenience).

Buyers and sellers at “AEC FOOD WHOLESALE PRATUNAM” will enjoy numerous conveniences, such as the Service Solution Center to facilitate and connect reliable partners, the Share Shop model for entrepreneurs to expand their businesses more rapidly and manage costs effectively, the Taste Kitchen for showcasing new food innovations and testing special menus, and the Food Lounge that seamlessly integrates workspaces with dining areas, offering exquisite menus from various renowned restaurants to enhance experiences and cater to everyone's lifestyle, including Co-Living spaces to become a comprehensive food wholesale destination.

“AEC FOOD WHOLESALE PRATUNAM” has been developed under the concept “Integrated Wholesale Platform for Non-Stop Opportunity” through three key components: Integrated Business Platform that enhances integrated wholesale business capabilities through an offline platform available 365 days a year and an online platform accessible 24 hours a day at your fingertips; Full Assortment that meets all needs in one place with products and services covering everything from local ingredients to rare ingredients from top global brands; and Non-Stop Opportunity that addresses future comprehensive business opportunities without limits, supporting and enhancing the potential of both buyers and sellers in the food sector worldwide.

“AEC FOOD WHOLESALE PRATUNAM,” located in a strategic area in the Pratunam district, connects directly to the BTS Skytrain, spans over 68,000 square meters, and includes over 800 leading food wholesale shops and more than 1,600 Share Shop units, providing service areas to promote and meet business needs for operators at every stage through a new business model that effectively manages resources, including logistics, storage, and human resource management, as well as areas to enhance the wholesale experience to cater to lifestyle needs comprehensively.

Additionally, AWC has partnered with global wholesale industry leaders such as Koelnmesse, a leading trade fair organizer from Germany, and Zhejiang China Commodities City Group (Yiwu CCC Group), the developer and manager of the largest wholesale market in the world from Yiwu, China, as well as top-quality food producers in Thailand, including CPF, Betagro, Thai Beverage, and Berli Jucker.

“AEC FOOD WHOLESALE PRATUNAM,” along with its network of leading business partners, is ready to become a comprehensive global food wholesale destination, connecting buyers and operators to drive the food industry towards strong growth. Interested buyers can register to join the online platform network “PhenixBox” at https://account.phenixbox.com/register?mode=customer to prepare for meeting top-quality global sellers on June 26, and can inquire for more details via phone at 062-591-4053 and 062-196-1614 or email [email protected] and [email protected], or check for more details.